Introduction
Social media has had an impact on many facets of education. It has changed the ways educators and librarians communicate, students collaborate, and how information is disseminated. Social
media spreads your institution's ideas, allowing self-promotion and an exciting platform to create noise and discussion products and services. Today we will show you how to use Facebook and other social media to create a “BUZZ” for your library.
The marketing potential for social media is tremendous. Social media is a gateway to connect not only to your users, but to enhance the communities your institution supports. Libraries and organizations are creating social media accounts, such as Facebook and Twitter, as a fun way to find out who their users are, and where their interests and needs lie. Users will often look at your social media pages and identity before they even set a digital foot onto your website.
Institutions that have created and implemented Facebook pages are using them mainly to market themselves, to push out announcements, post photos and videos, and provide services such as chat reference. Social software allows us to insert ourselves into our users' social media networks, to promote our libraries and to engage users in exciting discussions while creating the type of valuable feedback that cannot be retrieved with any evaluation tool.
There are 6 major types of social media:
media spreads your institution's ideas, allowing self-promotion and an exciting platform to create noise and discussion products and services. Today we will show you how to use Facebook and other social media to create a “BUZZ” for your library.
The marketing potential for social media is tremendous. Social media is a gateway to connect not only to your users, but to enhance the communities your institution supports. Libraries and organizations are creating social media accounts, such as Facebook and Twitter, as a fun way to find out who their users are, and where their interests and needs lie. Users will often look at your social media pages and identity before they even set a digital foot onto your website.
Institutions that have created and implemented Facebook pages are using them mainly to market themselves, to push out announcements, post photos and videos, and provide services such as chat reference. Social software allows us to insert ourselves into our users' social media networks, to promote our libraries and to engage users in exciting discussions while creating the type of valuable feedback that cannot be retrieved with any evaluation tool.
There are 6 major types of social media:
- Social network – Facebook, LinkedIn
- Bookmarking sites - Delicious
- Social news – Digg, Reddit
- Media sharing – YouTube, Flickr
- Microblogging -
Twitter
- Blogs and forums