How many of you have Facebook Pages for your library? How successful are you at engaging your users?
FACEBOOK FACTS:
Why Create a Page?
Pages are public profiles that let artists, public figures, businesses, brands, organizations, and non-profits create a presence on Facebook and connect with the Facebook community.
When someone "likes" a page, they’ll see updates from that page in news feeds. When someone likes or comments on a page post, that activity may be shared with their friends, increasing the page’s exposure and reach.
Libraries should tailor their Facebook Page to:
FACEBOOK FACTS:
- 552 million daily active users
- 955 million monthly active users
- 543 million monthly active users who used Facebook mobile products
- 30 billion pieces of content are shared every month
- Average user is connected to 80 community, groups and events pages
Why Create a Page?
Pages are public profiles that let artists, public figures, businesses, brands, organizations, and non-profits create a presence on Facebook and connect with the Facebook community.
When someone "likes" a page, they’ll see updates from that page in news feeds. When someone likes or comments on a page post, that activity may be shared with their friends, increasing the page’s exposure and reach.
Libraries should tailor their Facebook Page to:
- Users' interests
- Offer space for user feedback
- Provide news and information
- Create posts about the latest portals, resources, guides and services
- Keep users engaged and informed about what your institution has to offer
- Create a "Buzz", exciting your enough users to keep them coming back and offering feedback to improve the user experience